Skrill, one of the most popular online payment methods among online casino gamblers, has launched a new loyalty points store for its VIP customers. Skrill, formerly known as Moneybookers, teamed up with the promotional merchandise and loyalty rewards program, Initial Rewards, in order to bring this new product to their more loyal customers.
The new loyalty points store essentially allows customers to use their loyalty points earned to buy cash bonuses and branded products, making this online payment method even more lucrative for online gamblers.
“The new store will allow us to offer a unique rewards scheme to all of our VIP customers, giving them incentive to keep using Skrill and building on our differentiation in the wider marketplace,” said Leisure and Entertainment Vice-President from Skrill, Joseph Hall.
Also commenting on the deal was the Managing Director for Initial Rewards, Lee Reuben who said: “We’ve had a long standing solid relationship with Skrill and this partnership will allow us to serve its customers more effectively.”
Skrill is among several internet based banking methods available at online casinos such as All Slots Casino and Royal Vegas Casino, where players can combine convenience, safety and discretion to fund their online casino accounts and withdraw their winnings. These methods complement the more traditional credit and debit cards used by players, and supported by top online casino sites in the industry.