NetEnt, a Swedish developer and supplier of online casino games is pleased to announce that a selection of its most sought-after titles has gone live with leading UK gambling operator The Rank Group.
In June of this year, the British gambling company revealed that it would be enhancing its online casino offering with NetEnt games and now that a seamless integration process has taken place, online players at The Rank Group are now able to enjoy titles by one of the world’s leading providers.
The move is part of NetEnt’s attempt to expand its presence further in the hugely competitive and fast growing, multi-million-pound online gambling market.
The agreement between the parties will see NetEnt games being available across its partner’s Grosvenor Casino and Mecca online gambling brands. The Rank Group manages the largest chain of land-based casinos in the United Kingdom – Grosvenor Casinos as well as one of the leading bingo networks in the country – Mecca with both brands having online divisions.
In June 2016, Enrico Bradamante, Managing Director of NetEnt Malta Ltd. and Chief of European Market Operations at the supplier, revealed that they were pleased to sign a deal to expand their presence in the regulated UK market. Bradamante added that their titles are bound to be enjoyed by customers at The Rank Group.
Ciara Nic Liam, Head of Casino at Rank Digital, commented on the deal by saying that expanding their portfolio with content by a supplier with proven track record in the UK gambling market will definitely resonate well with their gambling customers.
