The World’s largest online gaming software supplier, Playtech, has signed a three-year extension to a brand licensing agreement for the “Deal or No Deal” Bingo game with Endemol Games. The bingo game is based on the popular Television game show format.
The agreement will see Playtech retain the rights to the brand in the UK market and the supplier has also indicated that it will further optimize the product for desktop, mobile and tablet devices.
The Chief Operating Officer at Playtech Bingo, Dan Phillips, revealed that “Deal or No Deal Bingo” is one of their most popular branded bingo products and one that they continue to take to new heights. Phillips also said that they are very excited to have renewed their licensing agreement with Endemol Games and have fantastic plans for the product in the months and years to come.
Owain Walbyoff, Managing Director of Endemol Games, added that Playtech have done a tremendous job creating a market leading Bingo product whilst distributing to many of the leading Bingo brands in the United Kingdom. Walbyoff added that they are extremely happy to extend their partnership and eagerly look forward to delivering new and updated Bingo brands as part of their exclusive partnership.
Endemol Games is a subsidiary of a TV production company, Endemol Shrine UK and is responsible for licensing and monetizing Endemol Shine and third-party entertainment properties in the gaming market. Endemol Games has partnered with many leading companies which include Betfair, William Hill, Paddy Power and Ladbrokes.
