Ladbrokes, one of the leading online casinos, have finalized their cross over to the full range of Playtech’s products and re-launched their online casino resulting in all its digital products falling under the Playtech umbrella.
The online casino has pulled down all the previous casino software that was previously used on the Ladbrokes.com and dk sites and these have now been replaced with products powered by Playtech.
The Managing Director for Ladbrokes Digital, Jim Mullen, revealed that by moving to the Playtech product they are giving their customers popular and market leading games and are also enhancing their ability to have a single view of their playing habits as well as a cross product view of player activity. Mullen added that they have talked on numerous times about the journey to provide their customers with the ability to play different products while using a single wallet and that this enhancement represents yet another important step towards the creation of a seamless experience for their customers.
Players will find an amazing looking bonus store where they are bound to find far greater flexibility and control on how they play their bonuses and those customers who have previous bonus points that were generated on the old Microgaming platform will be given the opportunity to transfer them to the re-launched online casino.
Ladbroke’s Digital division will in future focus on implementing the IMS operating system in order to enable their customers to experience a single wallet, just in time for the World Cup.
