Ladbrokes, the leading UK gambling giant, is in the process of improving their mobile apps and HTML5 mobile offerings in an attempt to make certain that their sports book product will be in excellent shape for 2014 FIFA World Cup gamblers.
The online casino has included a bigger selection of compatible handheld mobile devices and has also improved players’ deposit and payout options among the enhancements made and the enhanced platform will also include up to date information with regard to the 2014 FIFA World Cup to enable players to make decisions when making in-play wagering.
According to Andrew Bagguley, the Director of Mobile Services at Ladbrokes, the company is planning on rolling out new features for mobile gamblers especially for the 2014 FIFA World Cup. Bagguley added that the group is committed to delivering the very best mobile sports book experience to their customers and will focus on features that customers are bound to enjoy and find valuable.
Bagguley also said that access, speed and availability of service is of the utmost importance to them as well as the very clear focus to embrace new platforms and partnerships and that now that they are in the final stages of preparations for the World Cup they are eagerly looking forward to leading through innovation throughout the tournament.
Another important new feature on the Ladbrokes mobile platform is the fact that it now allows players to use the PayPal deposit method to pay for their betting action. PayPal is used by around 30% of mobile gamblers as their preferred method of payment.
Ladbrokes also recently re-launched on Playtech’s Mobenga platform.
