iSoftBet enters into content partnership with Malta based Pragmatic Play

Whenever we talk about online gambling as well sports betting, UK gambling market always comes on the top for their legal structure that allows everyone having a legitimated license to offer online gambling and sports betting services over here and for that reason we have a gigantic list of operators who have been offering their rich services in this part of the central Europe. iSoftBet is one such name in the online gambling space with a comfortable place in the highly competitive market and to strengthen their position further they have now signed up with another biggie of the industry, Malta-based games developer Pragmatic Play, which has some of the finest variants into their portfolio and current deal empowers iSoftBet to add Pragmatic Play’s entire range of original and branded slots along with its range of table games into its online offering. This is expectedly going to be a major boost for the iSoftBet who is already having similar arrangements with more than 20 software providers and with latest addition into their gaming portfolio, they are expected to gain attention of the new players who love the Pragmatic Play games.

Talking about the deal and how it is going to be fruitful for them, Pragmatic head of sales and business development, Yossi Barzely said, “Integrating with iSoftBet’s suite of games marks a significant milestone in Pragmatic Play’s continued development. “With this partnership, we expect to offer our clients an exclusive gaming experience and access to one of the best online slots libraries in the world.”

Likewise, Michael Probert, head of business development at iSoftBet, also said, “We are always looking to enhance our product offering, and the addition of Pragmatic Play’s content is particularly great news for our customers. Pragmatic’s slots are famous for being innovative and popular in the industry, and it is a pleasure to partner with a company that shares our values of creating the very best experience for customers.”