iSoftBet, a leading online and mobile casino game supplier – operating in Romania, Portugal, Spain, Italy and Belgium, has revealed that it has signed a partnership with sportsbook and iGaming platform provider BtoBet in an endeavor to offer a vast range of exciting games to iGaming players in Africa and Latin America.
iSoftBet currently has a portfolio of games that include exclusive branded content based on Hollywood movies, TV series, innovative slots and table games.
The new partnership will see the two companies expand in all regulated markets in Europe, Latin America and Africa where they will offer technology available in an HTML5 format that is compatible with both desktop and mobile.
Michael Probert, the Head of Business Development at iSoftBet, commented on the partnership by saying that they are always looking to increase the distribution of their games, and this deal with BtoBet helps them to enter new markets, in particular Africa and Latin America.
Probert went on to say that while these markets are still evolving, they believe they offer huge potential for the iGaming industry as more countries move towards legislation. He added that they aim to assist operators by providing them with their high-quality, top-performing titles through BtoBet’s advanced platform, who, in addition, understand the market and regulations in place very well.
Maja Janevska, BtoBet’s Integration Manager, said that their robust platform and technological intelligence, combined with iSoftBet’s games, provide operators the possibility to elaborate unique offers, tailored for every single market, integrating more than 3,000 games. He added that their sophisticated Recommendation engine enables operators to suggest players their preferred games, at the ideal time and on their preferred device.
