International Game Technology, one of the leading systems designers, has announced that it has signed a deal, through its interactive wing, WagerWorks, to provide its complete games portfolio to Ladbrokes, one of the UK’s most reputable online gambling groups.
In terms of the agreement WagerWorks will increase Ladbroke’s current offering with 120 online and mobile game titles that include branded online slots games such as Monopoly Plus, Elvis: A Little More Action, Star Trek and Against All Odds, via a single integration.
According to Richard Poole, head of e-gaming casino and games products for Ladbrokes, he anticipates that their players will appreciate the extra quality being brought to Ladbrokes. Poole added that a huge promotional campaign will be undertaken by Ladbrokes in order to launch the additional games.
Leigh Nissim, Middle East, Europe and Africa interactive commercial director for International Game Technology, said that two of the world’s premier gaming companies will tie up as a result of this new deal with Ladbrokes. Nissim added that additional mobile games will be supplied by WagerWorks to Ladbrokes during next year, many of which have already been made available by them to several other UK online gambling operators, including Virgin Casino and Sky Vegas.
Classic slots that include Wolf Run, Da Vinci Diamonds, Pixies in the Forest and their entire new content will also be made available to Ladbrokes online casino by International Game Technology using its remote gaming server technology.
International Gaming Technology has also revealed that they are excited to continue their successful partnership with Ladbrokes.
