Gone are the days that companies and service providers can hide behind shoddy customer service and below-par products. The internet is a small place with nowhere to hide. It takes just one disgruntled customer to smear the name of any service provider.
However, the same can be said for positive news. Good news for online casinos can bring in the customers in droves. In a recent independent audit by Etruvian Consulting, 32Red outperformed 15 other big names in the online gaming world to come out tops. The independent assessment rated the casinos on seven different categories. These included accessibility, response time, product knowledge, personalization, friendliness and going that extra mile.
Etruvian Consulting used the services of mystery shoppers – a methodology widely accepted as one of the fairest when conducting research. Various scenarios were played out and the scores were tallied.
According to 32Red CEO, Ed Ware, client service is at the very heart of everything that they do at 32Red. His team is delighted with the recognition of all the hard work and dedication. Ware believes that 32Red delivers a ‘second to none’ player experience and this is vindicated by Etruvian Consulting giving scores of 8.8/10 for the casino, as the scores that featured most prominently were around response times and product knowledge by the customer support team.
Customers of 32Red will be pleased to know that their casino will remain at the top until the next audit is completed – but if the casino continues its upward trajectory, there is no reason why it should not remain right there at the top.
