GVC Holdings, a leading provider of B2B and B2C services to the online gaming and sports betting markets, is pleased to reveal that it has entered into a partnership with WMS Studio, a subsidiary of the US gaming supplier Scientific Games.
The new deal will see gaming content developed by WMS integrated across three gaming sites that are owned by GVC Holdings.
WMS’s games will be available to players across the licensed Spanish and Belgian domains of partypoker, partycasino and bwin with players having access to over 20 new titles. Included in the titles from WMS are popular games such as Rainbow Riches slot, Gladiator of Rome slot and Thai Flower slot. It is anticipated that the new gaming content will be completely rolled out within the next few weeks with all the games available in desktop as well as mobile format.
Commenting on the latest deal, Liron Snir, the Chief Product Officer of GVC, said it was a major step towards diversifying the product offering and providing customers with “dernier cri” gaming content.
Bob Hays, Vice President Commercial, Interactive of Scientific Games added that he was excited about the opportunity to continue working in collaboration with GVC. He also said that he regarded the deal as a method for deepening their existing relations and remained hopeful that more gaming content will be released in future.
The partnership between GVC and Scientific Games is yet another endeavor by GVC to improve the product offering in the regulated markets. The company has been predominantly focused on strengthening its positions on the European gambling markets since it acquired bwin.party in February.
