Catena Media, a leading online performance marketing company that launched in 2012, are thrilled to announce that they have acquired GG.co.uk, a strategically important site in the UK that focuses on horse racing that will result in the company entering a new territory within sports betting.
In term of the agreement signed between the parties, Catena Media will pay an initial purchase price that is payable in conjunction with the transfer of the assets of an amount of £2 million upfront in cash. The acquisition of GG.co.uk will be the first horse-racing property for the company.
GG.co.uk currently provides approximately £150,000 per quarter in terms of sales and the purchase follows a short while after the site entered into a partnership with Gaming Innovative Group.
Henrik Persson Ekdahl, the Chief Executive Officer of Catena Media, commented on the new acquisition by saying that Catena Media have a very strong strategy for growth as well as an outspoken ambition to break into new online services.
Ekdahl went on to say that it is their firm belief that this small yet strategic and well-known site enjoys vast opportunities for growth. He also said that Catena Media will be the partner that delivers on these opportunities.
The assets are due to be consolidated into Catena Media by June of next year.
GG.co.uk is a powerful and well-placed horse racing brand with exceptional SEO rankings, a vast product offering and content. It enjoys extensive recognition in the United Kingdom and further complements Catena Media’s other assets based in the UK such as BettingPro.com.
