BumBet, a leading Brazilian online betting operator, has revealed that it has entered into a new sponsorship agreement in terms of which it will become a premium sponsor of Conmebol, the South American Football Confederation’s Sudamericana Cup, for the following two years.
The new deal comes as the South American Cup introduces a number of changes for next year which includes the addition of more teams and a new annual calendar.
The Conmebol Sudamericana is the second-most renowned club competition in South America and the sponsorship deal will see BumBet granted broad visibility at venues, on television as well as through social media and press coverage.
Marcos Senna, the Commercial Director at Conmebol, commented on the new sponsorship deal between the parties by saying that they are thrilled to announce BumBet as the premium sponsor of the Conmebol Sudamericana.
Senna went on to say that with this important alliance, they enter the world of digital entertainment introducing football fans and lovers to new ways to stay connected and interact with their cup.
The competition last year was masked by the tragic plane crash that took the lives of the Brazilian club Chapecoense who were on their way to the first leg of the final in Columbia. The top-flight side from Sao Paulo were thereafter awarded the title in tribute to the 19 members of the team who perished in the accident.
Football deals in South America have been popular in the last year with Sportradar entering into a new partnership with Federacao Paulista de Futebol (FPF) in 2016.
