Bodog, one of the leading online casinos, has announced that it has signed a deal with Arsenal Football Club in terms of which it will become the club’s Official Asian Betting Partner. Bodog has reportedly paid a multi million pound consideration for the three year deal.
The deal with Arsenal Football Club will see Bodog being given an opportunity to take advantage of exclusive marketing promotions with the football club, use Arsenal’s first team players for promotions and also utilize Arsenal’s database in order to tailor specific deals for punters in Asia.
Izhar Biran, Marketing Director for Bodog Casino, revealed that the Premier League’s popularity in Asia is well documented and some clubs have been quicker than others to realize that potential. Biran added that Arsenal has been extremely pr-active in the region for several years and that the recent pre-season tour to Indonesia, Vietnam and Japan serves to highlight that point. Biran also said that the trust and loyalty that both Arsenal and the Premier League stand for will ensure that this is the perfect partnership to continue the fantastic growth of the Bodog brand in Asia.
Vinai Venkatesham, Arsenal’s Head of Global Partnership, said that their fans beyond the UK are given a fantastic opportunity to see the team in action with their tours and that the recent Asian tour was not any different with their first team squad playing in front of hundreds of thousands of enthusiastic supporters. Venkatesham added that as their fan base in Asia continues to grow rapidly, working in partnership with companies such as Bodog who have long term roots in the region, provides them with a strong platform to further engage with Arsenal fans in Asia.
