32Red, the London listed gambling group and award winning online casino operator, has announced that it has signed a lucrative new sponsorship deal with Italian football club, Bologna, in terms of which it will become the football club’s official casino partner.
32Red’s logo will be prominently displayed on the pitch side LED boards at all home games played by the team during the two year period of the deal. The logo will also appear on the club’s official website and on interview backdrops.
The new sponsorship deal between 32Red and Bologna Football Club will help 32Red to expose its brand as it enters the newly regulated Italian casino industry.
Marketing Manager (Italy) for 32Red, Francesco Giunta, remarked that it is wonderful to be in a position to extend coverage of their brand in a new market with this great partnership. Giunta added that their football partnerships in the English Premier League have thus far proved to be extremely successful and they were, therefore, thrilled to take the opportunity to become the official casino partner of a club in Serie A over the next two years.
Daniele Montagnani, Commercial Director of Bologna Football Club, said that they are thrilled to be entering into this partnership with 32Red and that they are looking forward to an ongoing and mutually beneficial relationship.
32Red Online Casino operates in Italy as 32red.it. Earlier this year 32Red announced that it was embarking on a television campaign in order to launch this newly regulated Italian casino.
Bologna Football Club was founded in 1909 and is one of the most titled football clubs in Italy.
