Gibraltar licensed 32Red has revealed that it has signed an extension to its existing two-year partnership with its sports betting platform provider, Kambi Group and is planning on building on the successful launch of its betting product, 32Red Sports, in 2014.
32Red and Kambi signed their original agreement in 2014 which saw Kambi replace Global Betting Exchange as the operator’s sportsbook platform provider.
Ed Ware, the Chief Executive Officer at 32Red, revealed that Kambi has been an invaluable driver for their growth in sports betting during the past two years by contributing its knowledge and experience and with the creation of a premium sportsbook. Ware also said that as they continue to accelerate their marketing budget they remain excited about the future growth possibilities that the market is offering them.
The Chief Executive Officer of Kambi Group, Kristian Nylen, commented on the further long-term extension of the partnership by saying that their partnership has been very successful and that it is further proof of the strength of the Kambi Sportsbook and the power that it gives their operators to offer their players a unique sports betting experience. He went on to say that 32Red is planning to invest more in marketing its Sportsbook and that they see a lot of potential as they look forward to continue contributing to its success in a joint collaboration.
Ed Ware also said that they are thrilled to continue their work with Kambi on the creation of an exciting sports betting experience for their gambling customers and that the supplier has played an important role in his company’s growth in the sports betting sector.
